An up to date version of this page is now here: https://helpdocs.conducttr.com/feature-documentation/designing/scenario-design/personas/factions



Goal

After reading this article you'll:
  • understand what factions are
  • be able to use factions effectively

Summary

Factions are a way to organise personas.

 Name
Factions
 Benefit
Allows you to find personas quickly
Factions can be used to shape the overall tone of personas

 Features
  • Use factions groups when creating stacks in Pattern of Life 



Factions 

Factions are a way to organise your personas. 



Creating a new Faction 

To create a new faction navigate to Manage Factions > Click Add faction 

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Faction Descriptions 


Shape the overall tone of voice for personas in a faction by describing how these personas would communicate in Faction Description. 

When organising your personas into factions, ensure to include a faction description (describing the tone of voice/way of speaking from the faction) and an empathy score. Both help in getting more bespoke and less generic content from AI results.