An updated version of this page is now maintained here: https://helpdocs.conducttr.com/feature-documentation/designing/scenario-design/personas/working-with-personas/influence





Goal
After reading this article you'll:
  • understand how to define and apply influence to your personas.

Summary

Influence can be estimated by how much engagement a person gets on their content  -  as indicated by the number of likes, shares and comments received on each social media message.

 Name
Influence
 Benefit
Saves time, greater consistency 
 Features
  • create ranges for the engagement on a tweet or facebook post
  • automatically apply numbers for likes, shares and comments on historic posts within pre-defined ranges



Where to define influence 


There are several indicators of influence - the ratio of followers to following is one but a better one is whether the persona's content actually gets traction & engagement. This is indicated by the number of likes, shares and comments on a post.

When creating your persona, you can define their "influence" by creating ranges for the engagement they'll typically get on a twitter or facebook post.

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In our scenario, Brian Rousel is an influencer and hence the ranges of likes etc are significant. For someone less influential the ranges would be lower perhaps between 0 and 5.



How To Apply Influence

In your personas' microblog (twitter) and gosocial (facebook) accounts, you can create historic content that will be pre-published at the start of the exercise.  If you click the button "Apply Influence" then the editor will randomly add a number of likes, shares and comments to the posts within the ranges you've created in the Influence panel on the main page.

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